The ancient Alchemists used heat to melt, mix, and transform basic metal into gold. The pioneers of hip hop were Alchemists too. They melted, mixed and transformed traditional forms of art, music, and culture to create rap music , graffiti art, and streetwear which today has global influence. This brand was created to pay homage to the OGs, the Urban Alchemists of Hip Hop culture.
Wear Your Truth.
